CRITIQUE OF MEDIA COUNCIL DECISION NO. 112

BY MEDIA LAWYER RICHARD NAIDU

MUNRO LEYS

Barristers & Solicitors

Notaries Public

Pacific House, Butt St

Box 149, Suva, Fiji

 

25 November 2001

 

Mr Daryl Tarte

Chairman

The Media Council

PO Box 11852

SUVA

 

Dear Daryl

David Robie – Media Council complaint

Introduction

1. I refer to a discussion we had some time ago on this subject. I am putting pen to paper after many weeks of work-induced delay because I think as a friend of the Media Council I have a duty to do it. I understand that there is a review of the Council’s role and functions proceeding at present and perhaps this incident can be looked at in this context.

2. In a nutshell, I very much doubt whether the process followed by the Council in the case of David’s complaint against IB would withstand the most basic scrutiny in terms of fairness or due process.

3. David came to see me after the decision of 27 June was delivered. I was minded to take it to court on one of my many fee-free crusades – not as an aggressive piece of advocacy, but in order to help the Media Council define its legal duties. David was not of the same view. He wanted us to try to make something more positive of this experience and suggested I simply put my views on paper.

4. As I have indicated to you no-one, not even self-appointed scrutineers of the Council’s procedure such as me, has the right to comment on the view you took of the merits of the case, and I do not wish to confuse the issue by going there. But I think there are serious defects in both the procedure the Council followed and its reasoning and I would rather hope that if the no-one got anything else out of this letter the Media Council would at least not fall into these errors again, because a Judge, at the behest of a more aggressive Media Council complainant, would severely criticise the Council for them.

Chronology

5. A chronology of this debacle is attached, to better understand, I hope, my comments on it.

The Media Council complaint procedure and how it proceeded in this case

Step 1 – If you have a complaint against a media organization you must first notify that organisations’ senior executive…

6. The process followed by the combatants is set out in the letter of complaint to the Secretary. Unsurprisingly, this complaint did not resolve itself.

Step 2 – If no satisfactory response to your complaint is received within two weeks you should then contact the Secretary stating the reasons for the complaint…The Secretary will do his best to resolve the matter.

Step 3 – should the matter remain unresolved after two further weeks, the Secretary will notify the Chairman of the Complaints Committee.

Step 4 – the Chairman will decide whether or not the matter comes within the jurisdiction of the Complaints Committee…he will ask you to sign a legal document waiving any legal rights before proceeding further.

7. The complaint was lodged by letter dated 19 October 2000. Attempts were made for the next four months by Mr Pratt to resolve the matter. The process seems to have been particularly ill-starred in terms of communication breakdowns and it would be tedious to recite it here. The upshot was, not unexpectedly, that the matter was referred for adjudication on or about 1 March 2001. A legal waiver was provided.

Step 5 – if your complaint is accepted and you have signed a legal waiver the Chairman will send a submission to the media organization concerned and request a response within two weeks. If a response is received within that time a copy will be sent to you. If not, the matter may go to adjudication.

8. It is not clear whether the Chairman sent a submission to IB, or whether he requested a response. Some sort of response appears to have been received, because it is presumably in this response that IB stated, for the first time, that it

…had tried to contact Mr Robie for comment and had left two unanswered messages at his office

[adjudication, p.1]

The adjudication

Mr Robie could not be reached for comment (adjudication p1)

9. The adjudication begins by reciting that before publishing the letter (presumably it is meant the article about the letter) IB’s editor in chief "had tried to contact Mr Robie for comment and had left two unanswered messages at his office". This was, later in the adjudication, accepted by the Committee as correct - when it had never even been put to David.

10. Had David even been made aware of this "fact" (raised in a submission to the Committee that he as complainant never saw, and never once mentioned by IB in earlier correspondence with both David and the Secretary), he would have pointed out its newness in the sequence of correspondence and invited the Committee’s assessment of its truthfulness, in light of the fact that this had never previously been suggested. Mr X could not be reached for comment is such standard journalistic patter these days that it is to be hoped that the Committee would not merely fall for it.

Mr Robie is newsworthy (adjudication p2)

11. David may (or may not) be heartened to know this. But what did this have to do with the complaint?

12. David’s complaint ("First complaint", p2 Robie letter of 19/10/00) was that the article implied, in its words introducing the text of Mr Solofa’s letter, that he had been inconsistent in his news approach by not publishing a letter critical of him. It does not complain that the text of the letter was published – it concedes (p2,Robie letter of 19/10/00) that what IB thinks is news is IB’s business).

13. Having then missed the point of the complaint, the adjudication says the wording of the preamble to have been "unnecessarily provocative" and unnecessary. Unfortunately it is the wording of the preamble that was the subject of the complaint. It follows, surely, that the complaint ought to have been upheld.

‘No hesitation" that there was a fair opportunity to reply (adjudication p2)

14. I refer to paragraphs 9-10. Perhaps, had David been given the opportunity to answer what I assume was an IB submission of some kind, the Committee would have been more hesitant in accepting.

that a number of unsuccessful attempts were made to meet Mr Robie and settle the matter by dialogue

15. A blow-by-blow account of the process of "dialogue" between July and March would be interminable, so I will not attempt it. The critical point is, however, that the Committee has confused the "opportunity to reply" issue, in the Code of Ethics sense, with the dispute resolution process engaged in by the Media Council. The issue David raised as to lack of opportunity to reply was in the context of the article:

First, when a person is under attack, as I clearly was, good journalistic practice requires a news organisation to contact him or her for a response.

[Robie complaint, 19 October 2000, p.2]

16. Had he been told when he first complained that ‘two unanswered messages had been left at his office’ he might not have even pursued this complaint (and you may understand how he now finds the idea difficult to believe). But the short point is that the complaint itself was again misunderstood and the adjudication drifted into irrelevancy.

This dispute should have been settled by …respected members of the media scene (p3)

17. This injunction is rather confusing. Mr Robie, says the Committee, is newsworthy. And yet when he seeks to invoke the rights of newsworthy people under the Media Council’s rules, he is told that he is a media person who should have settled it a different method! With respect, the Committee cannot have it both ways.

Premature use of the complaints process (p.3)

18. Most processes of dispute resolution recognize that if there is a willingness between people to settle their differences, this willingness will help settle them in a non-contested way. If there is less willingness to do so, the dispute might as well be settled in a contested way. It was clear that the likelihood of non-contested settlement here was low. The Council, which offers the Complaints Committee as a contested dispute resolution process, should then have gotten on with it.

19. If the Council simply wishes to offer a mediation process, then it should say so. But it should not advertise itself as prepared to make adjudications if it is going to criticize people for wanting to resort "prematurely" to the adjudication process. In this case the preliminary steps before adjudication were attempted. They failed. The Committee agreed to adjudicate. It should understand its role and do its job.

"Procedural arrangements"

20. Finally, the adjudication discusses the Council’s procedural arrangements, including the fact that it does not require written responses to complaints from media organizations. If this is the "procedure", dare I say it ought to change. Had written responses been required from the relevant media organization (and in this process, might I add, we are dealing with wordsmiths, not illiterates), then the issues would have been understood better and the adjudication would have been less likely to go off the rails as this one did.

21. David’s complaint was comprehensive. It referred specifically to the provisions of the Code of Ethics which he considered breached and the reasons why he considered them to be breached.

22. David has never seen anything from Islands Business responding to the complaint other than to promise to publish a letter, an invitation to call the publisher’s secretary or to meet over a bottle of wine. Worthy as such gestures may (or may not) be, IB has not, to David’s knowledge, ever sought to address its conduct in terms of the Code of Ethics (and with respect, the Committee did not make much a job of it either).

23. One of the most important aspects of adjudications is that they give guidance to journalists on how the Media Code of Ethics is to be applied and interpreted. With respect, one would be hard-pressed to get any value out of this adjudication in those terms.

Summary

24. I summarise as follows:

    1. the communication process before adjudication was poor. This seems mostly to have been bad luck rather than bad management and the nature of the dispute means it would probably have gone to adjudication anyway.
    2. if some sort of written response to the complaint had been sought from the media organisation, there might have been a better understanding of the real issues

(c) in breach of the Council’s own process and every other process known to good sense, IB’s response to the complaint was not given to the complainant for comment before the adjudication. The result was an adjudication that accepted allegations from one side that the other side had never even had the opportunity to question. In this case, the finding that was made - that there had been "attempts" to contact David – were critical to the outcome

    1. both complaints were misunderstood and the resulting adjudications were accordingly not on point
    2. in commenting on the process that was followed by the disputants, the Committee misunderstood what the nature of the process and its own role as an adjudicator.

25. If the Media Council process is to be credible it must be sound. In a couple of cases where clients have come to me complaining about their treatment at the hands of the media I have recommended to them that they use the Media Council procedure because it is supposed to be quicker, to get to the real problem and (hopefully) to give complainants a real solution. If the Robie process is representative of that which the Media Council follows, I would be much slower to counsel my clients that way now.

26. I appreciate that when we spoke you did not (nor may not want now) to do anything which is seen as ‘re-opening" this complaint. It was always too late for that after adjudication, I agree – but I hope that the above gives you some indication of the defects in the process that, if they are replicated elsewhere, will result in considerable loss of confidence for the complaints process.

27. Because this is a private communication on the Media Council process, I have not copied it to IB. I leave it in your discretion as to whether you do.

Yours sincerely

 

 

 

Richard Naidu

Direct Dial +679 221 816

rknaidu@munroleyslaw.com.fj